According to Tide Electric Intelligence, the penetration rate of smart door locks in Japan has reached 70%.

 

From the list of TOP10 in the e-commerce market, more than 60% of door lock brands come from overseas markets, which include the United States, China and other regions.

 

 

Among them, the United States has Kwikset, Yale, Sifely, Hornbill and other brands on the list; China's GeekSmart (Geek Technology) on the list.

 

 

 

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(Note: Tide Electric Intelligence's self-created best-selling smart door lock data model divides Japanese smart door locks into three price segments: high, medium and low-end by RMB 1,000 a step, and takes the TOP20 best-selling models in each of the three price segments as the basis of this report's research.)

 

In this list, there is nothing more attractive than the door lock brand from China - Jijia Technology.

 

It is understood that Jijia Technology has been established less than 5 years ago, and its products are mainly divided into smart products, smart security and smart pan-home. The goal is to build the first smart home brand abroad. At present, the company has set up branches in the United States, Canada, Europe and India, and received $15 million in Series A financing in 2021. Founder Lei Fei has previously stated publicly that the company has high hopes of completing an IPO this year.

 

From the analysis of the price segment, the mid-range price segment of 1000 yuan-1999 yuan was more popular among consumers in July, accounting for 50%. This is followed by the low-end market of less than 1,000 yuan, accounting for 30%.