Recently, Chaodian Intelligence found that Chinese smart door lock brands are speeding up their overseas operations through researching the smart door lock market. Such as Aqara brand flagship store has been stationed in Italy and Spain's Amazon Mall, and its European business has expanded to Britain, France, Germany, Italy, Spain and other major European countries.

 

 

In this published list of TOP10 European e-commerce market, the top 5 brands are Yale, WE.LOCK (micro-lock), Ruveno, ZKTeco (Zhongguo Taike) and hornbill, of which WE.LOCK and ZKTeco are brands from China.

 

 

 

 

From the high, middle and low end of the market, accounting for 10%, 60% and 30% respectively, as with the U.S. market, European consumers are mainly focused on the mid-range market.

 

 

The main unlocking methods of European smart door locks are fingerprints, passwords, remote keys, keys, cell phone applications and other seven unlocking methods, why face recognition is not popular in the European market?

 

 

It is understood that face recognition technology faces a strong regulatory posture in the EU. on October 7, 2021, the European Parliament voted to pass a resolution calling for a total ban on mass surveillance based on AI biometric technology. The resolution calls for a total ban on automated facial recognition in public places and imposes strict restrictions on police use of AI for predictive policing activities. The resolution calls for a ban on the use of private facial recognition databases and says predictive policing activities based on behavioral data should also be outlawed. In addition, the resolution wants to ban social scoring systems that attempt to score citizens' credit based on their behavior or personality.

 

 

This is the main reason why the face recognition function feature is almost invisible in smart door locks in Europe.

 

 

To our readers, there are many Chinese smart door lock brands, or some of the door lock brands that have already gone to sea are not counted, I hope to leave a message or call to inform you that Tide Electric Intelligence wants more Chinese brands to get exploded.

 

 

On October 17, the "China Chao Electric Europe Tour" will be held by Chao Electric think tank, we will visit Germany, France, Britain, Italy, Spain, Poland, Romania, Switzerland and other countries to research the local consumer electronics market, visit local channels and enterprises, and hold a Chinese Chao Electric product launch in each country! We welcome you to register.