According to the data research by Sunrise Big Data, the smart watch shipments reached 13.25 million, with a growth of 121.43%. Among them, Apple accounted for a market share of 38.26%, shipping 5.07 million units in the first half of the year, an increase of 200%, while Samsung and Garmin's market share was 12%, shipping 1.65 million units in the first half of the year.

Although the brand competition among the five brands of Samsung, Garmin, Huawei, amazfit and fitbit is not far behind each other,

Apple's dominant position is unlikely to be easily surpassed for a while. In other words, the gap between other brands and Apple is difficult to compress in a short period of time.

In the sales list of watch of European E-commerce market in September, the sales of Apple Watch fell to Top2 due to the delay of AppleWatchS7’s release, and Huawei took advantage of the trend to the Top 1. Looking at the Top 10 brands, 5 of 10 are smart phone brands manufactures. Compare to the other country and regions, the European online users are more tend to the famous brand products.