Trend Micro Intelligence's Q3 2023 global best-selling security cameras market analysis is based on the sales data of the TOP 10 best-selling brands of security cameras in the last 6 quarters. Simply shared and analyzed from multiple dimensions such as price segments, regions, brand shares, etc., to provide a fresh perspective on the most active, vibrant, and surely profitable forces in the global Security Camera market.

 

 

 

Note: Chidian Intelligence divides the global security cameras into three price segments according to the product pricing of $75, and then takes the top 10 best-selling brands in each price segment as the research basis of this report.

 

 

 

In China's security market of nearly 700 billion yuan, video surveillance products represented by cameras are nearly 50%, occupying a dominant position. Surveillance cameras are categorized into city-grade, industry-grade and consumer-grade by application scenarios.

 

 

 

 

 

 

The data shows that Q3 2023 global security camera shipments in the head brand market increased both in the same period, but according to the supply chain, the growth is not a good thing, because the industry has just finished the inventory clearance cycle, and no real improvement can be seen at the moment.

 

 

 

From the global security camera Top 10 sales of the best-selling brands under $ 75, Xiaomi led the list with 1,644,000 units sold, Xiaomi with its own has a high brand awareness, product cost-effective and scene ecological capabilities and other advantages, stable in the forefront, the sales share is far more than other brands.

 

 

 

Ranked second by four former Amazon engineers founded by the U.S. smart home products R & D manufacturer Wyze, which CEO Zhang Yun and chief product officer Song Dongsheng for the Chinese. Wyze is characterized by a very cost-effective price, the manufacture of high-quality smart home products, such as home monitoring camera, many of its products are priced at only a fraction of its competitors.

 

 

 

The selling price is limited to a price range of less than $75, so the rough conclusion to be drawn from just the 10 best-selling brands is that there is no significant correlation between product selling price and sales volume in the low-end security camera market, and that consumers may put product selling price at the top of their list when choosing a security camera product in this price range.