Top 10 TWS brand sales in the European e-commerce market in April 2022
Time: Aug 31, 2022Views:
Among the Top 10 TWS brand sales in the European e-commerce market in April 2022, four seats are occupied by domestic brands, namely Anker, Huawei, Earfun and SoundPEATS; the remaining brands belong to countries such as the United States, South Korea and Denmark. There are many brands in the European market, which has not yet formed a dominant situation.
Top 20 best-selling models.
TOP1-TOP5, Apple topped the list with an AppleAirPods Pro, the entire high-end market and the competition is only Jabra's headphones JabraElite Active 75t, but the model only ranked 10; Anker shortlisted two low-end price models, Samsung and Huawei each shortlisted a model of more than 400.
For TOP5-TOP10, Huawei and LG were each shortlisted for a mid-range model, Umi. and RMAI were each shortlisted for a low-end model, and Jabra was shortlisted for a high-end model.
TOP11-TOP20, EarFun, SoundPEATS, Jabra, Amaface, Donerton, Xiaomi, GOKALE, DayDup and JBL are each shortlisted for a low-end machine, while Anker is shortlisted for a $500+ mid-range machine, SoundcoreAnker Spirit X2.
Tide Electric Intelligence statistics on the TOP20 price points of the best-selling models of TWS in the European e-commerce market in April 2022, low-end models below $500 occupy 75% of the share, mid-range machines account for 15% and high-end machines account for 10%.
It can be seen that in the European TWS e-commerce market, the number of low-end models is high.
Statistics on the brands of each model, the brand with the most models in the TOP20 is Anker, with up to 3 models, followed by Huawei and Jabra with 2 models each, and the rest of the brands have only one.
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