In August 2022, Chinese e-commerce market smart watch brand sales TOP10, domestic brands occupy 8 seats, respectively, Huawei, small genius, millet, OPPO, 360, vivo, leap me and love percentage; the other two brands are the United States Apple and South Korea Samsung; from the ranking, Chinese brands are the dominant player in the Chinese smart watch market.

 

In terms of TOP20 best-selling models.

 

The AppleWatch Series 7 and its Honeycomb model and the AppleWatch SE are all high-end models; OPPO has been shortlisted for the OPPOWatch 3 Pro fluoroelastomer strap model at RMB 1,999, and Huawei has been shortlisted for the WATCHGT3 at RMB 1,388.

 

From TOP6-TOP10, Genius shortlisted 2 children's watches, a Q1A mid-range model and a Z8 high-end model; OPPO shortlisted a high-end OPPOWatch 3 Pro cowhide strap model; Huawei shortlisted 2 models, both high-end models over RMB 2000.

 

 

TOP11-TOP20, Xiaotian shortlisted 3 children's watches, 1 mid-range and 2 low-end; Xiaomi shortlisted 1 low-end children's watch; Huawei shortlisted 3 adult watches and 1 low-end children's watch, of which the adult watches are 2 high-end and 1 mid-range; OPPO shortlisted 2 mid-range adult watches.

 

Overall, the best-selling models TOP20, more than 2000 yuan of high-end adult watches have Apple, OPPO and Huawei 3 brands competition, Apple sales are more forward; and high-end children's watches are small genius monopoly.

 

 

The mid-range adult watch market of 1000-2000 yuan is mainly competed by Huawei and OPPO; the mid-range children's watch market of 1000-2000 yuan is only monopolized by Little Genius.

 

The low-end adult watch market below RMB 1000 has no companies on the list for the time being; the low-end children's watch market below RMB 1000 has competition from brands such as Xiao Genius, Xiaomi and Huawei, and Xiao Genius is also leading in sales in this market.

 

It can be seen that adult watches are more competitive in the high-end machine market, and children's watches are competitive in the low-end machine market.

 

Tide Electric Intelligence statistics on the TOP20 price points of the best-selling smartwatch models in China's e-commerce market in August 2022, the number of low-end models below 1,000 yuan occupies 30% of the share, mid-range machines 30% and high-end machines 40%.

 

In August, high-end models above RMB 2,000 were best-selling in China's smartwatch e-commerce market.

 

Statistics on the brands of each model show that the brand with the most models in the TOP20 is Huawei, with up to 7 models, followed by 5 models of Xiao Genius, 4 models of OPPO, and 3 and 1 models occupied by Apple and Xiaomi respectively.

 

 

 

Translated with www.DeepL.com/Translator (free version)