【Focus】Occupy home energy storage industry chain to the highest point, the proportion of the cost of electric core nearly 50%
Time: Oct 19, 2022Views:
 
 
Europe's energy crisis, so the home energy storage market blowout.
 
 
Customs statistics show that in the first eight months of 2022, China's lithium-ion energy storage batteries accumulated exports of $29.926 billion, an increase of 82.97%, which has exceeded all lithium battery exports in the whole year of 2021.
 
 
For this reason, Tide Power Intelligence decisively held the "2022 Global Tide Power Green Energy Storage/Energy Saving Selection Summit for Overseas Buyers" at the end of October and the "China Tide Power Europe Tour" in November, visiting France, Italy, Spain, Germany, Poland and Switzerland.
 
 
Tide Power Intelligence aims to open up the most critical link of marketing and sales for Chinese tide power plant owners across the energy storage industry, and also to sound the call for Chinese tide power plant owners to cross the boundary of energy storage.
 
 
However, the Chinese tidal power plants in the home energy storage opportunity point in the end where, tidal power think tank from the home energy storage value chain to analyze one by one.
 
 
01 Home energy storage is a necessary aid to distributed energy systems
 
 
The core of home light storage system is PV + battery + storage inverter.
 
 
Home energy storage and home photovoltaic collocation into home optical storage system, optical storage system mainly includes electric core, energy storage inverter (bi-directional converter), component system and other parts.
 
 

 
 △ Home energy storage solution system
 
 
A typical system is usually 5KW (module + inverter) with 10kWh (storage battery) or 10kW+10kWh.
 
 
Among them, the battery is the core of the energy storage system, the cost of about 45-50%; energy storage converter can control the charging and discharging, AC and DC conversion, the cost of about 10-15%; module system that is photovoltaic system for solar power generation, the cost of about 20-25%; installation costs from 10,000 in 2021 to about 20,000, accounting for 15-20%.
 
 △ Energy storage system cost split 
 
 
02 Home energy storage system products include all-in-one machine and split type
 
 
All-in-one machine: Home PV energy storage inverter all-in-one machine is an integrated system with PV inverter, battery and controller placed inside, which is convenient and intuitive to display the working status through touch screen, parameter modification and multiple working modes for easy use. Generally, there are three working modes: solar priority mode, AC (utility) priority mode, and SE priority mode (staggered power consumption mode).
 
 
Split type (inverter + battery system): Household split machine battery and inverter are installed separately, users match the household energy storage inverter according to their own needs, in addition to matching the switching power supply or inverter as a backup power use. Generally includes four types of hybrid home PV + storage system, coupled home PV + storage system, off-grid home PV + storage system, and PV energy storage energy management system.
 
 
03 Overseas market business model
 
 
Due to the rapid explosion of the European home energy storage market, rapid expansion of the European market, not only must consider the dealer channel channel link, but also need to consider the installation of after-sales link, in order to develop a reasonable sales model.
 
 
Therefore, the profit margin and markup of 30%-50% for dealers and installers must be considered.
 
 
 △Mark-up model
 
 
 
04 The biggest opportunity in in the electric core
 
 
From the cost of home energy storage hardware, the battery pack accounts for nearly 60% of the cost, and the cost of the battery cells alone accounts for nearly 50%. This is also the root of the recent rapid expansion of lithium battery capacity.
 
 
No core, no core capacity, simply share the energy storage market explosion of the cake. Based on this, Xin Wanda, Fu can science and technology, Yiwei lithium energy nears were spent tens of billions of dollars for energy storage battery expansion.
 
 
In addition, because the cost of the electric cell accounted for nearly 50% of the home energy storage, natural also control the absolute voice of the home energy storage market, as to whether it is only a link to do the production of electric cells, or will directly involved in the home energy storage overall system manufacturing, or even launch their own brand, all all will be for because of the market and change.
 
 
From this point of view, China's tide power plant owners are ready?
 
 
05 Global energy storage battery core Chinese manufacturers shipments leading, Ningde Time shipments of the world's first
 
 
According to the estimation, it is expected that the global energy storage cores will be shipped 117.2/182.1GWh in 2022-2023, increasing by 93%/55%; among them, Ningde Time occupies the top of the list as the largest core supplier, it is expected that Ningde Time will ship 45.0/67.5GWh in 2022-2023, increasing by 169%/50%, accounting for 38.4%/37.1%.
 
 
 
Global energy storage battery shipment distribution in 2022-2023 (GWh)