The fluctuations in the shipment volume of those micro-inverter leading companies indicate that the industry has entered a stage where “the product is king”, new and veteran players have ushered in a head-on battle.
As the world’s largest markets, the overall shipment volume of micro-inverters in Europe continued to grow last year, especially with the entry of new forces represented by TENTEK, adding more variables and vitality to the local market.
According to Chaodian, TENTEK’s industry-first off-grid ‘micro-inverter+ micro-storage’ product sold well last year and has been shipped in large quantities in Europe, successfully opening up a new gap in overseas demand.
Not only that, TENTEK has won the favor of well-known investment institutions such as ROCK SPARROW INVESTMENT and Shenzhen Youqian Private Equity Fund Co., Ltd, and has completed Pre-A round financing, raising nearly ten million Chinese Yuan.
The insightful ROCK SPARROW INVESTMENT is a well-known hard technology investment institution in the industry. ROCK SPARROW INVESTMENT and its investment team have incubated many hard technology projects, including new energy and information technology, among which multiple companies have submitted listing applications and achieved IPO issuance. The addition of ROCK SPARROW INVESTMENT will also promote TENTEK to obtain the industrial resources of its invested companies, helping the company to grow and develop faster.
Kevin Lee, the Sales General Manager of TENTEK, believes that in an overseas environment where the rules of the game are transparent and fair, the hard strength of the product is the key to victory. The micro-inverter market is still on the fast track of growth, but everyone will no longer make easy money as they did in the past two years. The competition will focus on economic, stable, and highly adaptable user experience.
This is also the confidence behind TENTEK’s proposal to achieve a sales target of 500 million Chinese Yuan in Europe this year.
In June of this year, the company will bring its new inverter products to participate in the global solar professional exhibition, Intersolar Europe 2024.
Standalone Off-Grid Micro-Inverter, Benchmarking and Striving to Surpass Enphase
TENTEK has gradually caught up with Enphase in terms of product quality and efficiency, and has launched a more streamlined operation and maintenance system.
The company’s micro-inverters can automatically switch between grid-connected and off-grid modes depending on the grid and load conditions, and have standalone off-grid capabilities, with power coverage from 400W to 10KW. This technical solution is currently a global first and is in a leading position.
In the field of photovoltaic energy storage, compared to Enphase, which achieves energy storage through three-stage energy conversion AC coupling, TENTEK achieves photovoltaic energy storage functions through two-stage energy conversion DC coupling, raising energy efficiency and price-to-value ratio. The inverters developed for the European region can achieve zero-feed electricity, completely self-generated and self-used, and have formed a large user group in Europe.
TENTEK insists on adopting a multi-purpose design concept, optimizing the electrical and structural performance of the product, participating in market competition in a differentiated way, and improving power density from circuit design and software algorithms, etc., by adapting to high-power components. By reusing devices, it improves the safety and efficiency of the entire system, reduces installation and maintenance costs, and provides customers with the optimal photovoltaic energy storage electricity solution.
Combining European and American markets, joining hands with leading listed manufacturers
TENTEK is continuously expanding its global sales network and strengthening its channel layout. When it first entered the European market, it paid great attention to the speed of service response in cooperation with dealers, and improved pre-sales and after-sales localization services. Within a year of its establishment, the company has achieved tens of millions of sales in Europe.
Based on the restrictions of relevant U.S. laws on Chinese enterprises, TENTEK cooperates with its invested U.S. local companies, forms a U.S. team to handle operations, and plans to sign a contract with FLEX as the OEM for the company’s U.S. standard products.
TENTEK targets the user preference for quick installation. Its inverters adopt an integrated design, which does not require certified professional electricians to install, saving users’ installation costs. The new products specially developed for the U.S. market have passed multiple strict tests by U.S. dealers and are preparing for U.S. certification.
