And high electricity prices in Europe and the United States to install household storage to realize the economy of electricity is different, South Africa's power grid infrastructure is poor, power shortages and limitations are very serious, the islands and other off-grid power inconvenience, household storage has become the people's livelihood to prepare for the immediate needs of electricity.

 

 

 

In the European household storage "cooling" situation, PYLONTECH, DEYE, Ginlong, GreatPower Energy, GOODWE and other veteran enterprises into the South African market.

 

 

South Africa's household storage market in 2022, the new installed capacity of about 1.4GWh, a year-on-year growth of 200%. Relevant organizations expect that South Africa's new installed capacity of household storage will exceed 9.5GWh in 2025, with a CAGR of up to 90% in four years.

 

 

 

Chaodian believes that South Africa as an emerging household storage market, the competition pattern is not yet determined, and because South Africa is in the early stage of product introduction, the market access threshold is low, easy for "new players" to cut into the market.

 

 

 

While the South African users for the old and new brands of household storage acceptance are high, household storage manufacturers in the early development of the market to enter the more likely to obtain excessive profits. Enterprises need to meet the residents of the pursuit of cost-effective psychological, for the market demand for the export of specific power and capacity configuration of the product.

 

 

 

Policy support for renewable energy generation, subsidies

 

 

South Africa's favorable geographical location and abundant sunshine resources make it the region with the highest proportion of renewable energy power generation in the world. To promote a low-carbon energy transition, in July 2022, the South African government announced an exemption from all distributed self-generation license thresholds, the introduction of a feed-in tariff mechanism for rooftop solar, and incentives for solar module owners to sell excess power to the grid.

 

 

The South African government announced in February 2023 the expansion of the Renewable Energy Tax Incentive (RETI), which provides a total of R4 billion in tax relief for business users investing in renewable energy and individual users installing rooftop PV, allowing householders to apply for a rebate of 25% of the acquisition cost of the solar panels for new private residential rooftop PV systems installed between March 1, 2023 and February 29, 2024.

 

 

 

However, renewable energy sources have long lead times for power backup, and residents need storage devices to store power to ensure stable power usage, resulting in a high demand for household storage.

 

 

 

High price sensitivity, new brands to enter the market quickly

 

 

South Africa's market demand for household storage in favor of low-end route, consumers attach importance to cost-effective, high price sensitivity, high acceptance of new brands; South Africa's household storage product certification threshold is low, the market as a whole is still in the early stages of development, the current competition pattern has not yet been determined, the new brand to enter the market quickly.

 

 

 

At present, most households in South Africa choose to use 3kW-5kW rated power inverters and 5kWh-10kWh batteries, and the demand for power and capacity shows a rising trend.

 

 

 

Competition from Chinese companies in the South African energy storage market is also intensifying. greatPower Energy said in July 2023 that its household storage cells are making good progress in the South African market. Jinlang Technology, on the other hand, has launched a new independent power supply enhanced energy storage inverter for the South African market.

 

 

 

When selling to the South African market, it can moderately emphasize the outstanding advantages of household storage products in terms of PV modules, battery capacity and inverter power.