With 1.68 million units shipped in Q2 this year, the vivoX80 series not only helped vivo sit on the top spot of Chinese brand cell phone shipments in the first half of the year, but also drove vivo's overall full price range product chain to level up to the high-end market as a whole.

 

 

X80 series oscillates high-end, vivo sits at No.1 in China

 

According to Counterpoint data, only Apple, Vivo and Glory did share gains in the high-end market share of Chinese smartphones in Q2 2022.

 

 

According to TidePower Intelligence statistics, the VivoX80 Pro, released on April 29, 2022, entered the Top 20 best-selling models in the global $800+ high-end cell phone market in Q2 with 280,000 units shipped. Meanwhile, the VivoX80 entered the Top 20 best-selling models in the global $600-799 mid- to high-end cell phone market in Q2 with 1.4 million units sold.

 

 

The big sales of vivo X 80 series, as well as the hot sales of S15 series and iQOO9 series in the $400-599 mid-range cell phone market, not only helped vivo sit at the top of the Chinese cell phone market in terms of shipments, but also drove the overall product chain of the whole price range of vivo to level up to the high-end market.

 

 

 

Industry growth slows, vivo breaks through against the trend

 

According to Tide Electric Intelligence, in the first half of 2022, 141 million smartphones were shipped in the Chinese market, down 14.5% year-on-year; global smartphone shipments were 601 million, down 8.9% year-on-year in the first half of 2021. Through Counterpoint's recent market report, this year's Q2 China smartphone sales of 66.91 million units, down 12 percent year-on-year. It is the lowest point in the history of nearly a decade, while a decade ago was when the iPhone 5 was first launched.

 

 

Industry windfall is not there, growth slowdown, how to break the game? Domestic brand terminal manufacturers or in the fixed cell phone track, or in the development of smart wear, whole house intelligence, and even smart cars and other segments of new business, and vivo can capture the first domestic cell phone shipments in 2022, with its choice to focus on the cell phone field, adhere to the polishing of products, technological innovation buried in the seeds of the cause is inseparable.

 

Tide electricity think tank will be divided into 5 segments of cell phone prices, so as to analyze the different price segments of the market share of the change. It is easy to see that although the overall decline in cell phone market shipments by 12% in Q2 2022, but the impact on the high-end market for cell phones in the $800 + market is not large, but the high-end market models accounted for 6 percentage points compared to the same quarter last year.

 

 

The deep plowing in product technology research and development, and the brand's adherence to long-termism and user-oriented innovation have enabled vivo to achieve a counter-trend rise in this cold winter.

 

 

Technology research and development: Vivo x Fold

 

The global folding screen smartphone market will surge 73% to 16 million units this year, up from 9 million last year. As a breakthrough point in the high-end market, since the second half of last year, major cell phone manufacturers have been showing off their "muscles" and launching their new products in the field of folding screens.

 

Only Vivo has been pressed into service. Until April 11 this year, Vivo launched its own folding screen VivoX Fold in the grand finale of the brand's cell phone camp, and with seven first technology, quickly became the flagship benchmark of the folding screen market.

 

 

vivo dared to pile on the model, but also to make vivoX Fold folding screen at 10 a.m. on April 22 opened for sale by virtue of a very competitive price of 8,999 yuan, pre-sale was snapped up in just one minute.

 

At 11:00 on June 19, Vivo official microblogging said: 618 final moment has passed, professional folding flagship VivoX Fold won the Jingdong folding screen cell phone 618 cumulative list of sales & sales double champion.

 

 

Vivo may become the biggest rival of Apple and Samsung
 

 

Whether it is the high-end folding screen Vivo X Fold series that has been in the market for some time, or the Vivo X digital series that is located in the flagship, or the S series and iQOO series that are located in the mid-range market "game + audio and video", or the Y series that is located in the low-end market of cell phones, Vivo has insisted on being user-oriented In the mid-range market, the S series and iQOO series, or the Y series in the low-end market, Vivo insists on being user-oriented and captures every need of consumers.

 

Previously, Vivo executive vice president Hu Baishan said in a media interview that in the high-end market of cell phones above six thousand dollars, Apple is the only one. For the major domestic cell phones, the short-term share of who is a little more, who is a little less is not the key to the problem. The key lies in who can come up with the ability to confront the top players in the coming period of time.

 

Especially in this year, the overall growth of the cell phone market slowdown, the major brands are in other areas of business development, seeking a second growth curve, such as Huawei, Xiaomi began to force in the smart home and automotive field; Apple began to invest in AR/VR field, major cell phone brands are in other industries to build their own ecosystem.

 

And Vivo in the cell phone industry to climb higher mountains, focus on putting more energy on the cell phone industry, or will become the most powerful one with Apple and Samsung in the high-end market wrestling.