On February 26, bluetooth chip manufacturer BLUETRUM (688332.SH) announced that in 2023, the revenue of 1.447 billion yuan, an increase of 34% year-on-year, and realized a net profit of 252 million yuan, an increase of 79% year-on-year.

 

 

 

BLUETRUM said in the announcement, the company Xunlong series has joined millet, Realme, Fiil, Beisi, Wanmo, stroller, Tencent QQ music, Noise, boAt and other brands supply system, high-end series sales and revenue accounted for a continuous increase in the company's earnings can be and gross profit margin to improve the cornerstone.

 

 

 

Chaodian data show that although BLUETRUM performance in the field of TWS steady development, but the whole TWS market not only did not grow, on the contrary, a downward trend. In the gradual warming of the smartwatch field, BLUETRUM is still in its infancy, smartwatch main control chip monthly shipments only just break through the million level.

 

 

It is worth noting that BLUETRUM in the smartwatch market play, still follows the past consistent cottage white low-end into the game play, customers are unknown white brand manufacturers, which will make the performance of the business sector breakthrough, buried uncertainty.

 

 

 

On the one hand, unlike the TWS market, the smart watch market branding trend is obvious, BLUETRUM white brand route can go how long, will become the biggest suspense.

 

 

 

On the other hand, in the field of smartwatch chips, BLUETRUM is facing competitors that are far tougher than those in the TWS field, such as UNISOC, HI-SILICON, JIELI TECHNOLOGY and other counterparts, which have already taken the absolute lead in the watch field.

 

 

 

The worst thing is, BLUETRUM in the number of R & D personnel and salary and thank treatment, not only no advantage, but far inferior to peers.

 

 

 

From this point of view, BLUETRUM in the new field of market expansion, it is inevitable difficulties, the future is worrying.