The XR craze is unabated, and smart glasses are expected to become the next AI terminal after cell phones.

 

 

 

As a leading brand of consumer-grade AR glasses, RAYNEO TECHNOLOGY's continuous innovation in the technology development, product experience, and ecological construction of AR eyes is striving to promote the popularization of AR glasses in the global market.

 

 

 

On March 4, RAYNEO TECHNOLOGY announced the completion of a new round of 100 million yuan financing, jointly invested by Huatai Zijin, Yanchuang Group and other institutions. The company said that the financing amount will be used for the technology research and development, mass production and market popularization of the new generation of consumer-grade AR glasses, as well as to promote the ecological construction of AI+AR glasses. In the past year, RAYNEO TECHNOLOGY has completed three rounds of financing.

 

 

 

It is an internal startup in the AR field incubated by TCL Group, with years of technical accumulation and precipitation in optics, display, algorithms and the whole machine, and currently employs about 200 people, two-thirds of whom are in the R&D team.

 

 

 

In terms of shipments, it will rank first with a market share of nearly 40% in 2023.

 

 

 

 

 

The company has not only laid out Bird Bath and optical waveguide technology, but also made breakthroughs in light engine self-research and mass production capabilities, which solved the industry's Micro LED three-color merging problem and achieved a full-color display effect.

 

 

 

Now, the design and process of the full-color Micro LED light engine is being optimized in the next step, and the next-generation Thunderbird AR glasses will be significantly improved in terms of imaging quality and optical efficiency, while the volume will be greatly reduced, and the visual experience and portability will be greatly improved.

 

 

 

 

 

Self-developed AI large model center stage and large language model assistant RayNeo AI, which solves the problem of AI large model memory forgetting and confusion, and provides users with more efficient AI services. In addition, the official launch of the "RayNeo AI Studio" developer platform provides users with a zero-code development environment, so that everyone can create their own glasses AI intelligent body.

 

 

 

Benefiting from the maturity of the core technology of AR glasses and the application of AI large model technology, the consumer AR glasses market is about to usher in an outbreak phase.

 

 

 

The pace of new product release and financing of Chinese AR glasses companies has accelerated significantly. According to relevant professional organizations, the growth rate of domestic AR glasses shipments is expected to reach 101% in 2024.

 

 

 

At present, the head of the domestic AR industry is basically a startup company, and large financing has been announced since 2024: on January 9, Rokid obtained nearly 500 million yuan of financing from the Hefei Municipal Government, and the cumulative amount of financing has exceeded 2 billion yuan; on January 30, XREAL (formerly Nreal) completed $60 million in strategic financing, and the cumulative amount of financing reached $300 million.

 

 

 

The company will spend more energy to develop overseas markets this year, with the United States and Japan being the focus, said the company.

 

Translated with DeepL.com (free version)