The AR/VR smart glasses market is poised for explosive growth as the surefire way and first entry point to the future metaverse society.

 

 

 

 

According to Tide Electric Smart Glasses data, the total sales of the Top 10 best-selling AR/VR models worldwide in Q1 2022 was 3.52 million units. This is 245% growth compared to 2021.

 

 

On September 8, at the "Global Best-selling XR Market Analysis Online Communication Meeting", Wu Xusen, an analyst at TidePower Intelligence, brought a full of dry goods with his in-depth research on the industry in the past two years.

 

 

 

 

Ocilus is the only one, leading alone; Pico, HTC and Microsoft are the second tier; DPVR, iQIYI and Nolo are catching up; Shadowtron, Skyworth and MadGaze are temporarily lagging behind.

 

 

 

 

In the first quarter of this year, the total sales of the TOP 10 global AR/VR $0-499 best-selling models were 3.418 million units; Oculus sold 3.192 million units, ranking first.

 

 

Mark Elliott Zuckerberg said, "The loss of metaverse-related business will likely continue for years until VR apps and their metaverse platforms are mature enough."

 

 

 

 

In the first quarter of this year, the total sales of the TOP 10 best-selling models of AR/VR $1,000+ worldwide was 40,000 units; Microsoft HoloLens2 sold 15,000 units, accounting for 37.5% of total sales and ranking first.

 

 

 

 

Microsoft Satya Nadella believes that "a view of the meta-universe: as we increasingly embed computing technology into the real world, we can even embed the real world back into computing Hololens is the next generation of computing platforms."

 

 

 

 

In the $500-999 price range, VIVE ranked first with total sales of 24,000 units, accounting for 40% of total sales.

 

 

HTC Wang Xuehong said that new technologies are being born in unprecedented ways, and the key to driving the VIVE vision in the future will be cutting-edge technologies such as VR, AR, AI, Blockchain & 5G, and these are the technologies that HTC will continue to innovate and focus on.

 

 

 

 

In the $0-$499 price range, PICO had three models on the list, with total sales of 151,000 units, accounting for 4% of total sales.

 

 

In the $500-999 price segment, QIYIA ranked second with 12,000 total units of models on the list, accounting for 20% of total sales.

 

 

According to Gong Yu of QIYIA, "VR/AR will be an important entertainment terminal for the next generation. With the dominance of virtual reality, the form of artwork will change, but the same point in the bones is that both need talent."

 

 

Q2 2022 Global Best-Selling AR/VR Market Analysis Brief

 

 

01 Total sales of 2.87 million units, up 28% year-over-year

 

 

 

Tidal Power Intelligence data shows that global AR/VR sales in Q2 2022 were 2.87 million units, up 28% from 2.25 million units in Q2 2021; down 23% from 3.73 million units in Q1 2022.

 

 

 

Tide Power Intelligence analyzed that the global AR/VR sales were down in the second quarter of this year for two main reasons: first, the U.S. is experiencing high inflation, consumers are changing their shopping patterns and demand for consumer electronics is weak; second, the impact of the war between Russia and Ukraine, rising food prices and energy costs in Europe, increased consumption of daily necessities and further weakened sales of consumer electronics.

 

 

02 European and US sales of 1.88 million units, down 27% YoY

 

 

 

In the second quarter, global AR/VR sales were mainly sold to four major regions, with 1.27 million units sold in the U.S., accounting for 43% of total global sales; 610,000 units sold in Europe, accounting for 21% of total global sales; 320,000 units sold in China, accounting for 11% of total global sales; and 190,000 units sold in Japan and South Korea, accounting for 7% of total global sales.

 

 

 

 

In Q1 and Q2, sales in Europe and the US dropped rapidly to only 1.88 million units, down 27% from 2.56 million units in the first quarter.

 

 

 

03 PICO sales of 230,000 units, up 80% year-on-year
 

 

 

 

According to TidePower Intelligence, the TOP 10 global AR/VR best-selling models in Q2 this year were OculusQuest 2, PICONeo 3, PICOG2 4KS, PICOG2 4K, NoloSonic, QIYUDream, DPVRP1 Pro, HoloLens2, PICOG2 4K Plus, and QIYUDream Pro.

 

 

 

The brand with the largest number of best-selling models in the second quarter was PICO, with PICO sales of 230,000 units in the second quarter, up 80% from 128,000 units in Q2 2021; and up 44% from 160,000 units in Q1 2022, according to TidePower Intelligence.

 

 

04 TOP5 sales concentration reached 92%, Oculus remains hot

 

 

 

According to Tidal Power Intelligence, the total sales of the TOP5 best-selling AR/VR models in the second quarter of this year reached 2.65 million units, accounting for 92% of the total global AR/VR sales in the second quarter, up 2% from 90% in the first quarter of this year.

 

 

 

Tide Power Intelligence analysis, the global AR/VR best-selling models in the second quarter of this year, the TOP5 sales concentration increased, mainly due to two reasons, on the one hand, PICO's massive investment in publicity, PICONeo 3 and a number of models such as sales increased greatly, strengthening the agglomeration effect; on the other hand, OculusQuest2 still sits firmly on the king of cost-effective throne, although due to the economic downturn in Europe and the United States, sales On the other hand, OculusQuest2 is still the king of price/performance, although sales have declined due to the economic downturn in Europe and the United States, sales still reached 2.42 million units, accounting for 84% of the global AR/VR sales in the second quarter.