1, total sales of 118,200 pairs, down 20% year-on-year

 

 

According to the statistics of Tide Electric, the global audio glasses sales in Q2 2022 totaled 118,200 pairs, down 20% year-on-year and up 14% YoY. According to historical data and the traditional peak season of "Golden Nine and Silver Ten", the global audio glasses market will exceed 300,000 pairs in Q3 2022, showing an upward trend.

 

 

 

 

Tide Electric Intelligence believes that as the global epidemic is effectively controlled, economic activities are gradually recovering, and the upgrade of consumer demand will drive the further growth of the audio glasses market, providing growth momentum for the consumer electronics industry, and the future market size space growth is large.

 

 

 

2, regional share: China's market share further increased

 

 

According to the analysis of Tide Electric Intelligence, the global audio glasses shipments in Q2 2022 mainly came from three regions, including China, the United States and Europe. Among them, China ranks first with a 71% market share. The United States and Europe accounted for 14% and 2% respectively.

 

 

 

 

Compared with Q1 2021, the market share of the U.S., Europe and other regions are all experiencing varying degrees of decline, except for China, where the market share has been further improved. Among them, the biggest changes are in the U.S. and Europe regions, both shrinking 5% in market share.

 

 

 

 

3. Brand Top 5 sales: Amazon shines

 

 

In Q2 2022, the top five brands were Huawei, Bose, Amazon, Razer, and Noise. It is worth noting that the top three brands account for nearly 70% of the market, with a high degree of market concentration. Among them, only Huawei brand accounted for 43.56%.

 

 

 

 

From the data of Q2, Huawei, Bose, Razer and other three major brands have declined in market share to varying degrees. The biggest changes are Bose and Razer, with a year-on-year decline of more than 50%.

 

 

In stark contrast is Amazon, the brand's market share in Q2 is 5.34%, an increase of more than 210% year-on-year, a rather bright performance. It is understood that Amazon launched its first smart glasses under EchoFrames in 2019 and EchoFrames II in 2020, which means that Amazon is involved in the smart glasses market is less than 5 years.

 

 

 

 

In addition to the top four brands, Noise, an Indian brand, is also noteworthy, accounting for 1.27% market share in Q2 2022.Founded in 2014, Noise is rapidly expanding into the audio glasses industry after its success in the smart wear segment TWS, smart watch industry.In June 2022, Noise released its first smart glasses product, and in Q2 The company has achieved quite good results in the quarter.

 

 

4. Summary

 

 

Overall, the audio glasses industry is still weak, and the market is not yet hot. Q2, the global audio glasses total sales were only 118,200 pairs, down 20% year-on-year. Among them, Huawei, Bose, Razer and other three major brands saw a decline in market share.

 

 

Amazon and Noise shined in Q2.

 

 

As the global epidemic is further alleviated, economic activity gradually recovered, the upgrade of consumer demand will promote the further growth of the audio glasses market, the future market size space to grow large.