Article updated on September Nov 09, 2021
Top 10 Sales of Watch Brands in the Japan’s E-commerce Market in July 2021
Among the variety of smart watches, Casio seems to failed to find its position in the field. In July 2021, among the TOP20 selling watch in the Japans E-commerce market, there is big brand like Apple Watch SE, and there is Xiaomi, Huawei em

Among the variety of smart watches, Casio seems to failed to find its position in the field.

In July 2021, among the TOP20 selling watch in the Japan’s E-commerce market, there is big brand like Apple Watch SE, and there is Xiaomi, Huawei emerged in, as well as Chinese E-commerce brands such as YAMAY, soundpeats entered in. Casio, however, has only one module on the list
 
CASIO said in its financial report, they will product more watches with sports and health function to increase the revenue. And in the watch business, it will continue to improve the profit structure by increasing the proportion of "G-SHOCK" sales, expanding the fan base, and increasing the proportion of online sales, and further expand sales in emerging markets with huge growth potential.
 
We can tell from the ranking list, the market share is more concentrated in Apple, Huawei and other big brand, while the E-commerce brand SoundPeats’ s market share goes down.
 

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