In April 2022, among the Top 10 smartwatch brands in the European e-commerce market, domestic brands occupy 5 seats, namely Huawei, Fitpolo, Huami, Xiaomi and Donerton; the rest of the brands are American brands except Samsung which belongs to South Korea; from the ranking, American brands are the key players in the European smartwatch market.

 

From TOP1-TOP5, Apple occupies 2 seats, both of which are high-end models; Fitbit occupies 1 seat, a mid-range model FitbitVersa 3 with 1039 yuan; Huawei is shortlisted for a HUAWEIWatch GT 2 Sport with less than 1,000 yuan, and Samsung is shortlisted for a Samsung Galaxy Watch 4 with 1,500 yuan.

 

TOP6-TOP10, Samsung and Fitbit each have a mid-range price model shortlisted, but the price difference between the two is 500 yuan, so the competition is not obvious; Fitpolo, Huawei and Huami each have a low-end price model shortlisted.

 

 

From TOP11-TOP20, Huami, AGPTEK, KALINCO, VTech, NAIXUES and Popglory were each shortlisted for one low-end model under $1,000; Apple was shortlisted for two models, the $993 AppleWatch Series 3 and the $2,225 AppleWatch Series 6; Huawei and Fitbit Huawei and Fitbit were each shortlisted for one mid-range model of $1,000-2,000.

 

Overall, among the Top 20 best-selling models, the high-end models above RMB 2,000 are only Apple brands, and the high-end market is monopolized by Apple; the mid-range market of RMB 1,000-2,000 is mainly dominated by Fitbit, Samsung, Apple and Huawei; the low-end market below RMB 1,000 is dominated by Huawei, Fitpolo, Huami, AGPTEK, KALINCO, VTech NAIXUES, Popglory and other brands compete. It can be seen that the low-end market is much more competitive than the mid-range market.

 

Tide Electric Intelligence statistics on the TOP20 price points of the best-selling smartwatch models in the European e-commerce market in April 2022, the number of low-end models below RMB 1,000 occupies 55% of the share, mid-range models account for 30%, and high-end models account for 15%.

 

It can be seen that the number of low-end models is very large in the European smartwatch e-commerce market.

 

Statistics on the brands of each model, the brand with the most models in the TOP20 is Apple, with up to 4 models, Huawei and Fitbit have 3 models each, Samsung and Huami have 2 models each, and the rest of the brands have only one.