According to Tide Electric Intelligence, global AR/VR sales in 2019 will be 5.62 million units; in 2020, global AR/VR sales will be 5.85 million units, up 4% year-on-year; in 2021, global AR/VR sales will be 11 million units, up 88% year-on-year.

 

In view of the good market momentum, Tide Electric Intelligence launched the AR/VR e-commerce market list.

 

 

 

 

From this July's Top 10 AR glasses brand sales in China's e-commerce market, it seems that the top 5 are the five brands Nreal, Rokid, INMOLENS, Thunderbird and HoloLens.

 

 

In fact, Nreal, a consumer AR glasses brand, was selected as the top 10 brand with its excellent performance in the vertical field and ranked first.

 

 

The single-day sales exceeded 12 million, which is the good result Nreal created after releasing new products at the end of August.

 

 

On August 23, Nreal launched two products: NrealAir and NrealX, with the former priced from 2,299 yuan and the latter from 4,299 yuan.

 

 

From the battle report, the sales of these two products exceeded 12 million on the first sales day of Tmall, set the historical record of single-day sales and single-day sales of XR category on the platform, and the sales/sales exceeded the total sum of AR/smart glasses category in the past 60 days on Tmall platform.

 

 

Before the Nreal launch, Nreal had announced to the public that its RokidAir sales exceeded 30,000 units, breaking the global consumer AR glasses sales record.

 

 

From the industry point of view, many brands are releasing new smart glasses one after another from August, so stay tuned for the final result.