In July 2022, among the TOP10 smartwatch brands sold in China's e-commerce market, domestic brands occupy 8 seats, namely Huawei, Xiaomi, OPPO, Little Genius, Leap Me, Glory, Love100 and Vivo; the other two brands are American Apple and Korean Samsung; in terms of ranking, Chinese brands are the dominant players in China's smartwatch market.

 

 

In terms of TOP20 best-selling models.

 

 

TOP1-TOP5, Apple occupies one seat, the AppleWatch Series 7 of 3199 yuan is a high-end price model; Little Genius and Huawei each occupy two seats, the audience of both are children and adults respectively, no direct competition, while Huawei's WATCHGT3 PRO is a high-end model, forming competition with Apple.

 

 

TOP6-TOP10, Apple and Huawei each occupy one seat, with the 2199 AppleWatch SE going head-to-head with the 1999 yuan Huawei's watch3; Xiao Genius is shortlisted for two children's watches, a mid-range and a low-end machine; OPPO is shortlisted for a mid-range machine, OPPOWatch 2.

 

 

 

 

TOP11-TOP20, Xiaomi shortlisted 3 models, 2 low-end children's watches and 1 mid-range adult watch; Huawei shortlisted 3 children's watches and 1 low-end adult watch, of which the children's watch is 2 low-end machines and 1 mid-range machine; Xiaowei shortlisted 2 children's watches, one mid-range machine and one low-end machine each; Yueyue I shortlisted 1 mid-range adult watch.

 

 

Overall, among the Top 20 best-selling models, there are two brands of high-end adult watches competing with Apple and Huawei above 2000 yuan, with Apple's sales being more advanced.

 

 

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The mid-range adult watch market of 1000-2000 yuan mainly has Huawei, OPPO, Leap Me and Xiaomi, with Huawei's sales in the forefront.

 

The mid-range children's watch market of 1000-2000 yuan only has Xiaotian and Huawei, and the market is basically monopolized by Xiaotian.

 

 

The low-end adult watch market below 1000 yuan is listed only by Huawei; the low-end children's watch market below 1000 yuan has competition from brands such as Xiao Genius, Xiaomi and Huawei, and the sales of Xiao Genius in this market is also in the lead.

 

 

It can be seen that the adult watch is more competitive in the mid-range market, and the children's watch is competitive in the low-end market.

 

 

Tide Electric Intelligence statistics on the Top 20 price points of the best-selling smartwatch models in China's e-commerce market in July 2022, the number of low-end models below 1,000 yuan occupies 40% of the share, mid-range machines account for 45%, and high-end machines account for 15%.

 

 

It can be seen that in the Chinese smartwatch e-commerce market, the number of mid-range models of 1000-2000 RMB is very large.

 

 

Statistics on the brands of each model show that the brand with the most models in the TOP20 is Huawei, with as many as 7 models, followed by 6 models of Xiaoyi, 3 models of Xiaomi and 2 models of Apple, and the rest of the brands have only one model.