The final month of 2023 saw a slight increase in TWS sales for all brands and manufacturers, with no change in the list from the previous month.

 

 

 

First of all TOP1, Apple continued to dominate the list with 4.9 million pairs of TWS headphones, capturing 37% market share, more than TOP2-TOP4 combined.

 

 

 

As a giant in the Indian market, BoAt shipped more than 2 million pairs in December, ranking second, with a market share of 19%. According to the Tide Power Think Tank, it was learned that at the end of the third quarter, due to the Diwali festival in India, the consumer power continued to rise, and some emerging TWS brands appeared one after another in India.

 

 

 

According to the incomplete statistics of the Tide Power Think Tank, in 2023, the brand manufacturers released a total of 55 models, and the models below 500 yuan accounted for 57%, which can be seen in the price sinking so fast, which led to the major terminals to carry out multi-product updates and releases.

 

 

 

 

In addition from the third quarter of 2023 best-selling models market shipments, up 18.6% YoY. And from the more informative year-on-year data, the TWS Q3 year-on-year growth of 4%, the market warmed up significantly.

 

 

 

It is worth noting that compared to the last quarter Q2, Europe ring the fastest growth rate, 2023 Q3 Europe accounted for 21% of the global share of TWS shipments, shipments of about 14,031,000 pairs, a 31% increase in the ring, but China's market did not rise but fell, shipments fell below the 15 million mark, a decline of 23% from the year-on-year.