On October 8, the research team of Tide Power Think Tank came to Foshan US and was warmly received by each other.
 

 

 

 

Midea said to Tide Electric think tank, because of the current lack of energy in Europe, now Midea's heating products are very good sellers, orders have been scheduled to the end of 2023.

 

 

On October 14, in order to accelerate the globalization layout of Midea, seize the opportunity of carbon neutrality and deepen the European central air conditioning market. The foundation stone of the new production and R&D base invested by Midea Building Technology in Europe was officially laid in Feltre, northeast Italy.

 

 

 

 

According to the plan, the new production base will invest 60 million euros (about RMB 420 million), including heat pump production center and R&D center, with an annual capacity of 300,000 heat pumps, and is expected to be put into operation in the second quarter of 2024. After completion, the key materials of heat pump products will be manufactured in Europe and sold in Europe, and the cycle from order to delivery of heat pump products will be shortened from 5 months to 1 month.

 

 

According to Cheng Lin, general manager of the overseas marketing company of Midea Building Technology, Midea is committed to building it into a European R&D center and a mainstream brand in the pan-European HVAC industry through the localization of production, research and marketing, and increasing investment in talent and technology for Clivet.

 

 

 

 

In the next phase, Midea will follow its business strategy and continue to strengthen the layout of its bases in ASEAN, Africa, South America and North America, as well as strengthen the proportion of components in overseas bases, build a whole industrial chain that can be integrated into the local small cycle, and participate in the local economy more deeply.

 

 

 

 

In the context of carbon neutrality, heat pump, as a renewable energy utilization device, is the most effective way to produce heat from electricity. Compared with coal-fired boilers, heat pumps can reduce carbon emissions by 60-80%. Its remarkable energy-saving and carbon-reducing features have become the optimal technical solution to replace fossil energy sources in low-temperature heat production. In the context of rising fossil energy prices and the gradual implementation of the EU's "RepowerEU" program, Europe has begun to gradually replace traditional fossil fuel heating with heat pump heating. According to the estimation of Cinda Securities, the market space of domestic heat pump in Europe will reach 37.73 million units in the future, plus the demand of commercial and industrial heat pump, it is expected that the long-term market demand of heat pump in Europe will exceed 40 million units, and the market scale will exceed 400 billion euros. The next five years the European heat pump market is expected to achieve about 18% compound annual growth, the market has several times the growth space.

 

 

Data show that with the steady progress of globalization strategy, in the Midea Group more than 300 billion yuan of annual revenue, overseas business accounted for more than 40%. Among them, heat pump products are also becoming an important growth pole of the United States Group.

 

 

In the first seven months of 2022, the overall export value of heat pumps from Midea increased by 200%, and the export scale ranked among the top in China's heat pump industry. In addition, in addition to Clivet, Midea Building Technology has created a product sequence of Mthermal, heat pump water heater, pool machine heat pump and commercial heat pump for the overseas market, which has realized a four-legged development mode of heat pump and brought more efficient and energy-saving integrated solutions for global users.