From March 1st to 15th, the Europe Bussiness visiting of Energy Storage Industry initiated by Electrend has been successfully concluded, during which we visited over 20 customers in 5 countries including France, Spain, Italy, Poland and Germany. A good end is the beginning of the next activity. So we Electrend now reassemble again for the next visiting on April 26.
The Russia-Ukraine war, rising electricity and natural gas prices in Europe, and the intensification of the European energy crisis will continue to stimulate the demand for European household storage and drive the European energy storage industry to grow in spurts. To deal with the crisis, European countries have issued different favorable policies for energy storage, which has opened the market door for Chinese energy storage enterprises to develop in Europe.
Strong moves
With the call of strong demand for energy storage in Europe, Chaodian, in collaboration with our industry chain customers, CLOU, Aerospace, and Yuanchen Technology. CLOU Electronics is the No.1 brand of industrial and commercial energy storage and residential energy storage, the leading company of smart meters, and the leader of electrochemical energy storage. CLOU's internationalization pace has provided integrated energy solutions for hundreds of countries and regions around the world, creating a world-class energy service provider. Aerospac, founded in 2001, is one of the first lithium electronic battery manufacturers in China, with 5,000 lithium electronic battery professionals worldwide and 50 international certified customers in the industry. Yuanchen Technology, founded in 2005, focuses on technology development and manufacturing in the field of environmental protection, and also has the qualification of efficient dust removal and filtration materials as well as waste catalyst recycling and regeneration, with CNAS and CMA testing qualification. In 2021, Yuanchen Technology has increased the plate products of energy storage household at the request of customers, with the goal of striving to become a global benchmark enterprise of environmental protection materials and energy regeneration!
Exploring Business Opportunities
Starting from the first stop in France and ending in Germany, we visited more than 20 clients in 11 cities, including Paris, Nantes, Barcelona, Madrid, Milan, Warsaw, Wroclaw, Dusseldorf, Wesel, Frankfurt and Stuttgart.
European energy storage industry
distribution chart
France-Nuclear is the best important new energy
March 1, in Paris to visit the Guangdong Provincial Economic and Trade Representative Office in France, Europe CGN Consulting, to discuss the energy needs of France and promote the cooperation of Chinese energy storage enterprises to carry out business in France consulting.
The evening of March 1, along with the continued low temperatures and cold air, the delegation went all the way south, via the Seine, to the Loire region Nantes. Ah, the car windows were frozen, so what, our hearts were already agitated to fly south.
On March 2, the delegation was divided into two ways, all the way to the beautiful Loire region Nantes, met with the Loire region economic development agency Asia project manager. According to it, France's target demand for energy storage in 2020 is more than 800 MWh. China has 33% of the market opportunity in the face of the wildly developing global energy storage circuit. All the way to the MWC exhibition in Barcelona, Spain, the exhibition site, new friends and old friends gathered together, pushing glasses and exchanging drinks between them, happily advancing business cooperation.
On March 14, we returned to Paris and met with Laurence REN, a lawyer from dsavocats Law Firm, who introduced us to the latest industrial policies and opportunities in France, and literacy problems of new energy landing: 1) building factories or offices overseas, and 2) finding business resources to develop the market, whether Chinese or European and American.
On March 15, we stole half a day of leisure, hitting the famous attractions in Paris, France (Arc de Triomphe/Champs Elysees/Old Buddha/Louvre/Eiffel Tower/Seine Riverside/Paris City Hall, etc.) and local food to happily end our 15-day European tour of the energy storage mission.
Spain-the empire on which the sun never sets
On March 3, the two teams met in Madrid, the capital of Spain, and had a colorful weekend in Madrid. First, we visited MAITROX's Madrid branch and toured its factory. MAITROX's main services are repair and spare parts management for cell phones, smart commercial and home appliances, IT products, home appliances and other electronic products.
In the morning of March 4, we visited the local energy storage, installation and distributor. During the conversation, we learned about the market space, user pain points and cost of household energy storage in Madrid.
In the afternoon, we met with Mr. Yuan, the biggest agent of Xiaomi in Spain, who has 16 AliExpress Shops in Spain and is expanding energy storage business.
In the evening, we were invited to attend the Real Madrid Ball game to feel the passion and chivalry of Spain.
On March 5, the delegation came to Barcelona. In the morning, we met with the Spanish channel dealer idesa and the largest car footwear dealer, and in the afternoon, we spent a leisurely and comfortable tour and sightseeing time in vintage cars and scooters.
In 2017, at the second Chongqing International Mobile Phone Exhibition, two bosses from ANGEL, left a precious photo with our Wang Huan of Tide Electric Think Tank and my electrical Luo. After 6 years, we met again and left a memory again. From the former cell phone industry to the current energy storage industry, we are no longer us, we are still us. ANGEL has now developed into an agent business for energy storage PV products in Spain and South America.
Italy, an energy import-dependent country
On March 7, the second week of the trip, the delegation came to Milan, Italy, the capital of fashion, as planned. We visited Microtech and mediacom, our distributors and installers, and experienced ebike, the "last mile" transportation tool.
Poland, a dark horse in the global PV market
On March 8, the delegation travelled to Warsaw, the capital of Poland, in snow and wind. On the same day, we attended the International Solar Renewable Energy Exhibition in Poland. During the exhibition, we met with our customer Maxcom, who expressed the need to quickly switch to the residential energy storage, heat pump and solar energy storage market, which represents the new direction of energy application in Europe in the next decade!
March 9, heading for Wroclaw! In Wroclaw we attended a conference organized by Maxcom for energy storage storage, installation and distributors (representing the company XTG).
Germany, the global benchmark for energy transition
On March 10th, we arrived in Dusseldorf, Germany and first visited the German distributor AXDIA Tong, AXDIA's main business in Europe in products: scooters, televisions, sweepers, electric motorcycles, three-proof cell phones and other products. And is expanding the site to expand the energy storage business.
The second visit to Uniq-Pro GmbH Yang, Uniq-Pro GmbH in Germany Dusseldorf has three large warehouse base, services include: overseas warehouse, labeling, maintenance, Amazon returns, shifting, Amazon a key generation, business registration, the establishment of European companies and product agents can be for: energy storage, wear, cell phones, photovoltaic, notebooks, cars and other products a series of good services, to do end-to-end.
Finally, we visited the German distributor and service provider Kun Yao. When discussing the importance of distribution, we all agreed that distributors are the basis for enterprises to promote their products. If domestic energy storage products are sold to Europe, then distributors can help enterprises to sell their goods, and also give timely feedback to enterprises to solve the problems and suggestions raised by consumers when they buy.
On March 11, the delegation went to the next stop, Wesel in North Rhine-Westphalia, northwest Germany, and visited the president of the Sino-German Cultural Promotion Morning, Chen, who was also present, as well as the president of the Ukrainian Chinese, and the energy storage installers. During the visit, the delegation learned about the details of the installation time, price and maintenance of home energy storage in Germany; and the local installers were also interested in Chinese new energy storage products and asked us many questions about warranty, price and technical service.
From Wessel all the way south, on March 12, the delegation came to the third stop in Germany - Stuttgart (Stuttgart), met with Mr. Li, who has many years of experience in heating equipment and heat pump distributors. During the visit, Mr. Li led the delegation to go deep into the local residential area, and found that the local rural areas mostly use wooden roofs and are mostly at 45° and 60° angles, coupled with natural factors such as heavy rain, snow, wind, etc., which brought a great test to the installation.
In the morning of March 13, the delegation visited attorney Jeff at the GÖRG law firm, focusing on the current investment environment in Germany, incorporation, intellectual property rights, patent protection and other important details. In the afternoon, we visited Telefunken, a real century-old brand, which Chinese companies can make use of on their way to expand the European market in order to achieve localization and overtake the brand.
A Discovery Tour
With the purpose of discovering the market, investigating the market, developing the market and promoting cooperation, the delegation successfully completed a 15-day trip to Europe, and was full of harvest. During the visit, we summarized the five major business opportunities in Europe: one is the integration of light storage and charging, two is electric scooter, three is charging pile, four is new energy vehicles, and five is large power station.
In addition, we also found that the differences in roof structures in Europe greatly increase the difficulty of installation.
The global market opportunity for Chinese new energy companies is 30%, while the new energy market size is 10 trillion. Therefore, Chinese new energy companies must "go global". Tide Power Think Tank, as the industry vane, will lead and organize the Chinese smart manufacturing out of the country and into the world.
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