Chaodian learned that Huawei Intelligent Vehicle Solutions and M-Terrain exposed a heavy, official announcement of the official signing of the strategic cooperation agreement, the two sides will build a smart car industry ecology. This action of Huawei may change the existing luxury off-road market pattern.

 

 

 

In 2023, the off-road vehicle market is piling up new. Hardcore four-wheel drive, can cross the mountains and the sea, gradually hard-core off-road has become a new hot spot in the SUV market, and some domestic new energy off-road vehicles with outstanding quality are rapidly seizing the joint venture market, and the strength is very strong.

 

 

 

 

 

Mr. You Zheng, member of the Standing Committee of the Party Committee and Deputy General Manager of Dongfeng Motor Group Co., Ltd, Mr. Cao Dongjie, General Manager and CEO of M-Terrain Automotive Technology Company, Mr. Xu Zhijun, Rotating Chairman of Huawei, and Mr. Jin Yuzhi, CEO of Intelligent Vehicle Solutions BU, attended the signing ceremony together.

 

 

 

Dongfeng MERC is the strategic pioneer of Dongfeng's "East Wind Rise" program and "Leapfrog Action" for science and technology innovation, and is positioned as a luxury electric off-road brand. Huawei has deep technical accumulation and leading advantages in the fields of intelligent network connection and intelligent driving. The strategic cooperation between Dongfeng MERC and Huawei will realize the complementary advantages and mutual empowerment between the new energy luxury off-road brand and the intelligent technology pioneer brand.

 

 

 

 

The signing of the M-Terrain brand is also the second cooperation between Huawei and Dongfeng, following the Lantu brand.2024 In late January, Dongfeng Lantu and Huawei officially signed a strategic cooperation agreement.

 

 

 

Previously, Huawei's empowerment and entry into the new energy SUV and sedan market segments, and this time with M-Terrain hand in hand, directly involved in the new energy hardcore luxury off-road market, but also to Huawei's future involvement in more segments of the market to bring the experience and the right to speak, such as the MPV market and so on.

 

 

 

However, it is still unknown whether the cooperation between Huawei and M-Terrain can have a quantitative improvement for the Mastodon from the market end, at least from the current point of view, it is a win-win opportunity for both Huawei and M-Terrain.