Perhaps in the near future, the micro-reverse business will appear in the annual financial report of Sungrow Power (300274.SZ), a 100 billion dollar company.

 

June 13, Sungrow Power launched a new S450S, S800S and S1600S series of micro-reversal designed for balconies and roofs and other household scenarios, and this is away from the company's May 27 results will publicly disclose that it is developing a micro-reversal, less than a month.
 

Chao Dian believes that Sungrow Power launched this micro inverse, not only to fill the company's category gap, more likely to be used as the launch of balcony micro-storage products as the front-runner.

 

A head of energy storage company executives said to tide power think tank, Sungrow Power into the micro inverse of the professionalism need not be questioned, but in the product homogenization of today, but also face the challenge of breaking the game.

 

In addition to the household side of the recognition and technological innovation on the pressure, Sungrow Power also need to deal with Europe and the United States and other regions of the residents of the dependence on other micro-reverse old brand.

 

As of the date of publication, Sungrow Power's market capitalization is about 125 billion yuan, while the micro-reverse giant Enphase is about 96.2 billion yuan. It can be seen that the entry of such a giant enterprise into the micro-reverse will bring heavy influence to the whole industry.

 

Unsurprisingly, Sungrow Power is expected to quickly reach a million shipments, and even impact Enphase's market position.

 

As Sungrow Power's old rival, Huawei's business scope in the field of optical storage is the closest to it. Trillion micro reversal track is shuffling period, hundreds of billions of giants set off huge waves, who can guarantee that Huawei will not enter the micro reversal?

 

Chao Dian here from two aspects to analyze Sungrow Power into the micro-reverse this initiative.

 

Rich supply chain and market channel resources

 

According to seniority, Sungrow Power, although the market value is close to ten times that of Womai shares, is a junior in the micro-reverse industry. But the tide of power think tank that Sungrow Power's explosive power should not be underestimated.

 

So far, Sungrow Power photovoltaic inverters are exported to 170 countries and regions around the world, and has 18 years of industry experience in the field of energy storage, has accumulated a wide range of resources such as research and development, supply chain, market channels, customer base, and has senior experience in sales, solutions, after-sales and other aspects.

 

It can be seen that Sungrow Power's micro-reverse business from the beginning of the birth of a very strong climbing tentacles in order to rapidly expand globally.

 

Since the beginning of this year, the market demand for micro-storage has changed significantly, and it has become a household appliance in European and American families, and its popularization rate has been further improved.

 

Sungrow Power's new micro-reverse is designed for balcony and rooftop scenarios, and it can be said that it has caught up with the balcony micro-storage, which is the biggest industry wind direction this year.

 

After last year's industry pain of high inventory in Europe, all players this year have to make every effort to maintain market share. From the user habits of European residents and the immediate need for household storage, micro reverse industry is long-termism, shipments are still very substantial.

 

Sungrow Power's high-profile entry at a time of great change in the micro-reverse industry is a move that has been building momentum for a long time.

 

Technical innovation and household side cognitive pressure

 

Tide believes that Sungrow Power will face the following three challenges in the field of micro-reverse:

 

First, in the already mature stock market pattern halfway entry, technology innovation is under great pressure.

 

In both the inverter and energy storage fields, Sungrow Power has created new products with industry benchmark significance. As of last year, Sungrow Power has been the No. 1 Chinese company in global energy storage system shipments for eight consecutive years, and has been recognized as a success in the field of energy storage. Now, as a new force in the more segmented field of micro-reverse, Sungrow Power wants to copy the previous successful path, the difficulty is not small.

 

But in the increasingly homogenized products today, in the face of Womai, Renegade, DEI and other veteran micro-reverse enterprises for many years of pioneering accumulation and R & D precipitation, Sungrow Power's unique advantages are not yet prominent, and this is likely to be a constraint on its shipments.

 

Secondly, it has rich project experience in large-scale energy storage, industrial and commercial fields, but currently there is a gap between its recognition in the household side and the veteran micro-reversal enterprises for the time being.

 

Third, the residents of Europe and the United States generally have a high degree of brand dependence, it is more difficult to replace the habitual products. And the use of micro-reverse cycle for at least ten years or more, which means that Sungrow Power can only find space in the new market, as a new brand of micro-reverse, but also faced with the pressure of user selection.