Household storage enterprises also came to the industry fork in the road, can not survive will only be accelerated elimination.

 

 

 

The news of the termination of the IPO of Vota Energy at the beginning of July, the ripples in the household storage community has not dissipated.

 

 

 

From 2022 to the first half of 2023, Shouhang New Energy, Ai Luo energy, Wutai energy, Sanjing Electric and other enterprises profit increase, thus beginning, household storage industry has become a springboard for enterprises to enter the capital market, emergence of a large area of listing tide.

 

 

 

 

 

 

Among them, Ai Luo energy in 2021 revenue but 800 million yuan, in 2022 several times to 4.6 billion yuan, the first day of listing is oversubscribed 1.4 billion yuan.

 

 

 

But following the pie energy technology in 2020, only after the listing, only Ai Luo energy in early January this year successfully listed.

 

 

 

Chaodian believes that the household storage listing wave has passed, 2024 has become a watershed in the industry, a new round of all-round elimination opened, in more catfish enterprises formed at the same time, there are a large number of enterprises to return to the survival of the line struggling, and even gradually disappeared.

 

 

 

It can be predicted that there will be more and more household storage enterprises are difficult to pass the new "nine articles", one after another to give up the listing.

 

 

 

At the same time, the success of the listing does not mean smooth sailing forever.

 

 

 

Subject to the impact of policy fluctuations in various countries, natural gas prices stage rebound, household storage industry in the first quarter of this year, finally completed the inventory depletion, shipments from the second quarter of the beginning of growth, but as in 2022, such as the phased outbreak is difficult to reproduce, the big dividend slowly disappear.

 

 

 

Household storage product shipments and channel resources are positively correlated. Nowadays, the head distributors in Europe have been locked in by Aero Energy and other enterprises, which means that most of the large orders have already been taken.

 

 

 

The way to break the game came to the market segment, but here is also has a brand influence of large enterprises have a better chance of winning.

 

 

 

 

 

 

In the dealers, agents, distributors, integrators of these channel resources, there is an installer. If you can get through more installer resources, you can bypass the dealer link to direct terminal way to get end-user feedback on the product in the first time, timely updating and iteration of product performance, and ultimately expand the profit margin.

 

 

 

From the analysis of upstream raw materials, lithium carbonate battery price decline led to household storage product prices further down. In the head of the enterprise to maintain the price of the brand advantage, other enterprises if the initiative to reduce prices, at the expense of gross profit margins to increase shipments, and how long can be maintained?

 

 

 

Europe and the United States residents to configure household storage is mainly to reduce the cost of household energy and ensure the stability of the power supply, the local distributed PV installed high growth, also laid the foundation for long-term demand for household storage.

 

 

 

At the time of balcony micro storage swept Europe, household storage products C-end trend is significant, smaller footprint, integration degree has higher requirements. Nowadays, users are increasingly focusing on the integration experience, high power, product aesthetics, and the trend of high-voltage integrated machine that started to rise last year has brought a lot of incremental revenue for enterprises.

 

 

 

Chaodian believes that the split machine market share is gradually replaced by the all-in-one machine, it is difficult to invest a lot of R & D to speed up the launch of the all-in-one small and medium-sized enterprises or will face the industry clearing.

 

 

 

Due to the high threshold of access to the U.S. market, the main battlefield for household storage this year is still in Europe.

 

 

 

Italy household storage development mainly through policy support to promote, in Superbonus program after the retreat, household storage installed capacity is also greatly affected.

 

 

 

 

 

 

Germany as the European household storage front-runner, since 2023 on household storage procurement, import, installation process exemption of 19% VAT, PV new super-expectations, last year's annual household storage installed capacity amounted to 4.8GWh, a year-on-year growth of 154.7%. Its this year, there are 800W balcony PV draft and other new policies continue to benefit, is the largest and fastest growing major market in Europe.

 

 

 

In addition, the existing household storage product convergence is more obvious, channel resources are close to saturation, in the brand elimination stage, differentiated products and software level updates become the key to open the gap.

 

 

 

The United States this year with household PV comprehensive to "net billing" transition, household storage demand is expected to continue to rebound. The head of the light storage enterprises in the United States to build overseas team, to achieve brand localization. But for small enterprises, the difficulty of entering the U.S. market is now unabated.

 

 

 

Africa, Latin America and other low-end market requirements for product performance is high, and there has been the ultimate cost-effective DEYE shares to reap the brand advantage, occupy a large market share, emerging companies here is difficult to make a breakthrough.

 

Translated with DeepL.com (free version)