Apple's iPhone 14Pro rear primary camera ditched years of 12 megapixels and iterated directly to 48 megapixels.
 

 

This is nothing less than an optical imaging revolution for Apple, or even the cell phone industry.

 

 

Tide Electric Intelligence learned from the industry chain, Apple iPhone14 series camera supply chain its module main suppliers for LGIT / Gao Wei Electronics / Foxconn / Sharp; lens main suppliers for the Dali Light / Jade Crystal Light / Sunyu Optical; CMOS chip suppliers for Sony's exclusive supply; motor main suppliers for Alps / San Mei / Dali Light / Lixun.

 

 

 

 

It is worth noting that in the previous supply chain disassembly, Apple's image system VCM motor suppliers have been Japan's Alps Alps and Sammy MTM, but in this iPhone 14Pro/ProMax information research found the figure of two domestic manufacturers, that is, Dalemitsu and Lixun. It is understood that the company of the Dalihwang Group, Dayang Technology started the production of VCM motors in 2013, and in 2019 developed and mass-produced the integrated voice coil motor, perhaps in the future Apple VCM motor suppliers will reshuffle.

 

 

iPhone14 image upgrade may be an important turning point. Because the general Apple for the camera upgrade are very conservative, the same 12 megapixel camera for a thousand years, in line with the new three years old three years upgrade / adjustment and three years of the principle, Apple image in recent years is basically relying on excellent algorithms and software optimization, the hardware performance of a comprehensive "squeeze" out, said a module factory executives in China.

 

 

But according to market information reports, Apple iPhone 14 or become the worst-selling model in Apple's history, the first issue is broken, as of now in the third-party channel offer shows that the market price is about 400 yuan cheaper than Apple's official website. Even appeared on the Poundland platform iPhone 14 Plus coupon straight down 500 yuan, after coupon price 6499 yuan.

 

 

A domestic executive of an Android-based lens manufacturer said, "Apple phones have innovation, but not much."