The annual "Double 11", is the best time for major brands to take the volume of goods, and price reduction promotions are the best killer app for this time.

 

 

 

October 20 at zero, Jingdong open "Double 11" pre-sale, followed by Tmall, the pre-sale time set at 8:00 pm on the 24th. Coors, stone technology, cloud whale, chase for, millet and other smart home brands have started collective promotions, a number of new sweeping robots just released this year, has opened the price war.

 

 

 

 

Coors X1ProOMMI, advertising slogan positioning "top of your aspects". This all-round robot with black gold plating style surface debuted in September at a price as high as 6099 yuan. This time, in order to "double 11" promotion, the merchant gave the highest price of 5599 yuan, promised to guarantee the price.

 

 

Xiaomi Mijia sweeping robot 1S is not weak, October 11 release of new products, as part of the Xiaomi smart home, intelligent sound control, automatic water, 30 days without dust, etc. are doing a good job, the launch price of 3699 yuan, after 9 days, the promotion price reduction of 150 yuan.

 

 

 

 

In addition, the stone technology G10S in March this year, the launch price of 4799 yuan, after the "618", price reduction to 4499 yuan, this "double 11" again promotion price reduction of 100 yuan. The new cloud whale J3, this activity from the starting price of 4999 yuan down to 4599 yuan. The S10 sweeping and mopping robot, the first launch price of 4599 yuan, the end of August will be reduced to 3999 yuan, this "double 11" and down to 3799 yuan.

 

 

Sweeping robot price reduction as frequent phenomenon of diving, the essence or product price is much higher than the manufacturing cost. According to public data, the average gross margin of sweeping robot products up to about 50%, while the average gross margin of ordinary home appliances in about 20%.

 

 

In the premise of more and more competitive brands, in order to take the volume, the brand of overpriced products to reduce prices, so that prices return to a reasonable price range, but also the normal trend of the market performance.