The domestic OIS optical anti-shake motor technology represented by the new thinking has been compared to the world and ushered in a good opportunity to fully rise.

 

 

According to public information, domestic cell phone brands began to use OIS optical anti-shake motor as early as 2013, followed by OPPO, vivo and other cell phone manufacturers, although there is the use of OIS motor on individual models, but due to cost reasons the whole industry has not really adopted on a large scale.

 

 

 

 

In March this year, Xiaomi equipped domestic OIS motors on its Redmi brand phones, which was seen by the industry as a signal for a new market for motors to explode.

 

 

"Mobile phone brand factories urgently need to reduce costs and increase efficiency, so the domestic supply chain has become the new choice." Li Wei, a first-line cell phone ODM executive, said that the cell phone market has been relatively weak in recent years, with this year's market being the worst. "Serious internal volume under the product configuration but continue to improve, cost control is the entire industry chain are facing the core problem."

 

 

Li Wei believes that domestic OIS motor manufacturers have the three major advantages of cost, service and delivery capacity large, in the low-end cell phone product line is expected to replace TDK, Alps, San Mei and other international OIS motor manufacturers, and gradually break through the high-end market.

 

 

"The progress and maturity of domestic OIS motor technology is already visible to the naked eye, but also the basic guarantee for brand-name cell phone manufacturers to make new choices in the supply chain." Practicing cell phone camera motor more than ten years of senior experts Hai introduced that the future direction of the voice coil motor is ultra-fast focus speed, ultra-compact volume, low power consumption, stability, and meet this requirement is obviously OIS motor, so many cell phone manufacturers are actively seeking the cooperation of upstream manufacturers.

 

 

According to the tide electricity think tank statistics, by the global consumer economic environment downturn, as well as the lack of product innovation, longer replacement cycle and other factors, the first half of this year, global smartphone sales of 601 million, down 8.7% year-on-year; Chinese market smartphone shipments of 141 million, down 14.5%.

 

 

Tide electricity think tank Sun Yanbiao believes that in the next three years, even if 1 billion is the global smartphone shipments "ceiling", but OIS motor will still have a broad space for growth, because from Apple to Android, from high-end to low-end thousand smartphone products, OIS motor penetration rate is greatly enhanced, and will even become standard components.

 

 

According to statistics, at present, Apple, Samsung, Huawei, Xiaomi, OPPO, Vivo and other first-line cell phone brands have adopted OIS, of which Huawei, OPPO, Xiaomi and other cell phone brands in their flagship models even use two OIS motor anti-shake motor.

 

 

OIS motor key indicators are reliability and performance. Nowadays the sensor is getting bigger and bigger, the lens has become heavier and heavier, and the difficulty of OIS motor development and mass production is increasing. Hai said, compared to the previous traditional shrapnel type and closed-loop motor, OIS optical anti-shake motor is a test of the manufacturer's technical strength doubled.

 

 

 

 

With years of in-depth understanding of the supply chain, Li Wei introduced that the current by the new thinking to lead the domestic OIS motor track.

 

 

It is understood that the new thinking is the industry recognized "technology school". With more than 700 patents, the company ranks first in the list of domestic motor manufacturers. In addition, the company has assembled the world's top microtechnical talents in China, Japan and South Korea, and is the first one in China to take the lead in periscope motor research.

 

 

From the perspective of cooperative customer groups, its cell phone brand customers have achieved full coverage of domestic cell phone brands such as Xiaomi, OPPO, Vivo, Glory and Transn.

 

 

Hai believes that the new thinking as the pioneer of the domestic OIS motor has successfully opened the breakthrough in the low-end cell phone market, and will quickly become the main supply force in this market, and then will compete directly with overseas manufacturers in the high-end field, and eventually achieve domestic substitution.