With monthly shipments of nearly 3KK, Wuchi Microelectronics stabilizes the mid-to-high-end of TWS chips

 

 

Against the backdrop of a major reshuffle in the TWS chip market, Chongqing Wuchi Microelectronics Corporation (hereinafter referred to as "Wuchi") is in a leading position in the mid-to-high end of the market.

 

 

Since the end of 2021, its TWS Bluetooth audio master chip has achieved a monthly shipment of nearly 3KK, and has already reached cooperation with Huawei, OPPO, Glory, Anchor Innovation, JBL and other head brands.

 

 

 

Combined with the TWS Bluetooth master control chip shipments TOP 10 in September this year, total shipments of 94.4 million. ChaoTeleWiki analysis that, at present, in the TWS chip market, Jieli and Zhongke Lancel ousted RuiYu by virtue of the price leverage, will be the low-end market monopoly; HengXuan, things Qi, LuoDa, Torch core occupies the middle and high end of the market.

 

 

 

It is worth noting that the thing odd only took more than two years to attack into the top five shipments, the strength should not be underestimated, and at the same time by virtue of the unique performance advantages of its products, the thing odd to become China's chip factory has not yet stepped on the strongest challenger in the high-end market.

 

 

 

Supported by head brand customers, annual shipments of more than 10 million

 

 

 

According to public information, Wuchi was founded in 2016, is a leading domestic high-performance short-range communication and edge computing SoC chip design vendors, with Bluetooth audio chip, Wi-Fi 6 chip, PLC power carrier chip and edge computing chip four major product areas.

 

 

Zheng Jiansheng, the founder of Thingchip, said, "Our overall positioning is to go to the middle and high-end market, every parameter performance to world-class as the standard, through high performance and extreme service to get customer recognition."

 

 

 

Take Anchor Innovation as an example, in the case of TWS headphones with the same 55mAh battery, the Bluetooth chip provided by Match can continuously play music for 11 hours, while the previous generation of products using other chips is only 7 hours.

 

 

 

Ample incremental space in the mid-to-high-end segment, Match is ready to take on the challenge.

 

 

 

Relevant data shows that in the second quarter of 2023, TWS shipments amounted to 68.16 million pairs, which has returned to 8% year-on-year growth in this quarter compared to the double-digit decline in the previous quarter. Chaodian Intelligence predicts that global TWS shipments will be around 410 million pairs in 2023, with a growth rate of 14%.
 

 

 

Combined with the shipment data in the first half of this year, TID believes that there is ample room for TWS increment.

 

 

 

For a long time, the bluetooth chip is not only the core component to promote the development and application of bluetooth headset technology, but also the most competitive market in the supply chain.

 

 

 

On July 15, according to the 2023 semi-annual performance pre-loss announcement released by Huitian Technology, the company decided to terminate the research and development of the TWS project in the second quarter, accounting for a loss of 225 million yuan.

 

 

 

Into the less than three years of HuiDing this offline, TWS chip high-end technology is really difficult to break through.

 

 

 

For another challenger in the field of high-end, the thing Qi since 2021 released 22nm ultra-low power WQ7033 series, the product was released, with its deep noise reduction, low power consumption, long life of the leading qualities, in the competition of similar products stand out from the "follower" to become the "leader". Leader".

 

 

 

In 2022, Wooqi launched and mass production of more optimized WQ7036 series chips, which further accelerated the speed of updating and iterating of mid-end and high-end products, stabilized the mid-end and high-end market position, and maintained a sustained competitive advantage.

 

 

 

In October this year, Wooch launched WQ9201, a 2x2 dual-band, high-performance digital Wi-Fi 6+BT 5.4 Combo chip, which adopts Wooch's self-developed RF dual-band architecture, supports 2.4GHz+5GHz dual-band concurrency, and integrates Wooch's proprietary low-power CMOS PA technology to meet the requirements of achieving leading RF and baseband performance with extremely low power consumption, high throughput and stable and reliable wireless transmission. Stable and reliable wireless transmission.