On February 20, Bluetooth chip manufacturer Actions Technology (688049.SH) announcement showed that in 2023 revenue of 520 million yuan, an increase of 25% year-on-year, to achieve net profit of 0.65 billion yuan, an increase of 21% year-on-year.

 

 

 

Actions Technology said that the company's chip products in the Bluetooth speaker market head brand penetration rate continues to increase, Bluetooth speaker series revenue rapid growth, as well as in the smart watch market performance is bright, new product sales revenue increased significantly.

 

 

 

 

 

Chao electric think tank small note, despite the first three quarters of last year Actions Technology revenue has 23% growth, but the net profit fell 4% year-on-year, which indicates that Actions Technology 2023 full-year results are entirely dependent on the performance of the fourth quarter of the fly, turn the tide against the market.

 

 

 

Chaodian learned from industry chain sources, Torchcore Technology 4th quarter performance burst long mainly due to Bluetooth speaker products, especially high-power conference Bluetooth speakers, although shipments are far less than the headset Bluetooth chip, but wins in the product unit price is high, good gross profit margin.

 

 

 

Even drive the company's annual product gross margin rose to 44%, year-on-year also increased by 4.4 percentage points.

 

 

 

However, compared with other Bluetooth chip manufacturers counterparts, Actions manufacturers seem to pay more attention to some market segments, the highly competitive smartwatch market is obviously not enough attention.

 

 

 

Tide of the data also shows that Actions Technology in the smart watch main control chip monthly shipments have exceeded one million, but the growth trend is extremely insignificant, coupled with the locking of high-end products, but also let its customers are limited, the market shipment ranking failed to enter the top five.

 

 

 

With HiSilicon chip also entered the smart watch main control chip market, Actions Technology in the smart watch chip market position is extremely worrying.

 

 

 

Because of this, the capital market on the future development of Actions Technology is also wait-and-see, this year, Actions Technology shares also future breakthrough 40 yuan mark.